The 1001 Rewards and Recognition Fieldbook says

There are, however, certain basic truths in management that you can always rely on. One is "You get what you reward" - sometime referred to as the Greatest Management Principle in the World. We know from extensive research that human behaviour is shaped by its consequences, and that one of the most powerful ways to enhance employee performance is by providing positive consequences for that performance. It you notice, recognize, and reward a specific behaviour - for instance, excellent customer service - that behaviour will tend to be repeated.

The other book, which just happens to be it's me or the dog says

Reward good behaviour. Good things happen when your dog does well! Ignore or correct behaviour you don't want to encourage. Sounds simple. but many people do exactly the opposite without meaning to. Never, ever use harsh punishment.

So, there you are, getting good behaviours in employees or dogs is the same - presumably the reward differs. Maybe I'll try offering my team a gravy bone and see if I get the behaviour I want...