Article: Why Is Data Visualization So Hot?
fundamentally, our visual system is extremely well built for visual analysis. There’s a huge amount of data coming into your brain through your eyes; the optic nerve is a very big pipe, and it sends data to your brain very quickly (one study estimates the transmission speed of the optic nerve at around 9Mb/sec). Once that data arrives at the brain, it’s rapidly processed by sophisticated software that’s extremely good at tasks such as edge detection, shape recognition, and pattern matching.
via blog.visual.ly
Really rather taken with measuring the transmission speed of my optic nerve...