I saw this via Dense Discovery recently.

It reminded me of a newsletter I get from a local cafe. They sent out a mail-out about their own rising costs after a customer complained about the price of a coffee. Their email didn’t have an image as clear as this one, but it covered the same ground. It is definitely easier to slice up a loaf of bread to show the “why” than it is to do the same with a cup of coffee.

Looking at the slices, I’m actually quite surprised at the proportions. I would have guessed the running costs, like energy and rent, would be higher than the ingredients.

The most striking part is that final slice marked “saved for next year (hopefully).” It is such a thin piece of the loaf. It really hits home how little wiggle room these small businesses actually have.

It is an interesting way of being reminded of all the outgoings. Maybe every independent business should display something similar to remind us all to keep on supporting our locals.