Spotted via iPhoneography over the weekend.

This slide set, from the PMA 2010 keynote, gives an insight into just how impressive the imagery from an iPhone can be in the right hands. New York based iPhoneographer Sion Fullana is definitely one set of these right hands. His flickr stream provides more inspiration should you need it, and it is also very well labelled with what applications have been used to process the photos to help with application choice.

In recent weeks, I have found myself using my iPhone more and more to take photographs, admittedly this is partially to do with the fact that I still have about 800 unprocessed photos from my recent holiday and the backlog is draining, but none the less, I'm still absolutely loving the creativity offered by hipstamatic.