There’s something surreal about a blank billboard at night -- the simple, glowing rectangle against a dark night sky.
A billboard is an advertisement. Like all advertisements, a billboard tells us what we should buy, feeding our consumption-obsessed culture.
But a blank billboard seems to turn the traditional goal of advertising on its head, instead telling us: “Live simply. Real fullfillment is something you cannot buy.”
Another example where a potentially mundane subject is made interesting because of a collection of different examples. Yes, I'm thinking of my own found and out of place projects again!