Relly of PoppyCopy spoke at the most recent Brighton Girl Geek Dinner last week on the subject of "Personality, Pulling Power and Prizes: Why good copy is your new BFF". Copy-writing isn't something that makes up any element of my job, but is something that I felt was worth knowing about, for this blog, and for who knows what exciting future projects might come my way.

Relly produced some great takeaway material for us, which contains examples of different styles of writing, and includes a Webiblography of useful material. It mentions a few articles from copyblogger - the Copywriting 101:An Introduction to Copywriting one caught my eye. My key learning from Relly's talk was to be authentic in my writing, so to write like I'd talk I guess, without using vocabulary I wouldn't normally use.