After spending some time looking at both the cooking with leaflets and the going metric ones, I noticed I had quite a few other similar leaflets in my possession, again brought back from my family home. In common with those, they are all issued by various marketing boards or councils.

Some of them even share the same address. For instance, the Mushroom Consumer Service and the British Farm Produce Council were both based out of Agriculture House in Knightsbridge. Others are dotted around a little bit further afield, like the Apple and Pear Development Council in Tunbridge Wells.

But I just have a small snapshot of these leaflets. Whilst my mum was an avid collector of pamphlets, I don’t believe she would have collected absolutely all of the ones available. It makes me wonder just how many other councils, bureaus, and consumer services there were back in the 70s, and possibly beyond. I had never considered the fact that there would need to be a dedicated mushroom consumer service before. Fascinating.

I’ve grouped the leaflets below by their publisher.

British Farm Produce Council, Agriculture House, Knightsbridge

Mushroom Consumer Service, Agriculture House, Knightsbridge

Was there a “Cold meals with mushrooms” guide as well?

The Wine Development Board, 1 Vintner’s Place, London

Metrication Board, 22 Kingsway, London

See the full set of going metric images

The Apple and Pear Development Council, Union House, the Pantiles, Tunbridge Wells

They clearly had the budget to produce a colourful guide!

The Cheese Bureau, 40 Berkeley Square, London

A glossy cover! Big cheese had big money by the looks of it.